Advertising for Law Firms is for lawyers who want their marketing planned and run by people who do it every day: SEO, a website, search ads, the firm’s Google listing. The site explains that work in plain words, points out where the bar’s rules touch it, and offers one way to ask for a written proposal.
Advertising for Law Firms is an independent referral service, not a marketing agency. When you send the form, your details go to an independent marketing agency that prepares any proposal and does any work. Nothing on this site is legal advice.
What the site does
- Explains the main channels a firm can use, with guides to law firm SEO, law firm website design, law firm PPC and law firm local SEO.
- Shows the two monthly SEO plans the agency sells on the pricing page.
- Passes a firm’s request for a proposal to one independent marketing agency that works with law firms.
What it is not
- Not a marketing agency. It does no marketing work itself.
- Not a lawyer referral service. It sends no clients to lawyers and recommends no firm to the public.
- Not a fee arrangement. It shares no legal fees with anyone and takes no part in any matter.
- Not a source of legal advice. It never says what a state bar allows or whether an ad meets the rules.
How a request travels
- A lawyer or office manager fills in the form on the contact page: the firm, the practice areas and what it needs.
- This site keeps a copy of the request and emails it to the site’s operator.
- The operator passes it to one independent marketing agency that works with law firms.
- The agency replies by phone or email with questions or a written proposal.
- The firm decides. Asking costs nothing and creates no obligation.
Why the site talks about bar rules
Lawyer advertising is regulated state by state, and a campaign that ignores that wastes the firm’s money and its lawyers’ time. So the guides quote the rules a marketer runs into, such as Colorado’s adopted Rule 7.2, and name the states, such as Texas and Florida, that review or require filing of certain ads. The guides stop at describing the rules. Your state’s lawyer advertising rules apply; your firm decides what runs. For questions about them, ask your state bar or a lawyer who handles ethics questions.
The same thinking explains the referral model. Colorado’s comment to Rule 7.2 says a lawyer must not pay a lead generator that creates a reasonable impression it is recommending the lawyer. This site never recommends a lawyer to anyone. It connects firms with a marketing agency, and nothing more.
Where the facts come from
Statements about Google come from Google’s own help pages for Search, Ads, Business Profile and Local Services. Statements about the rules come from the ABA’s model rules as summarized, the Colorado Bar’s posted text and the Texas and Florida bar pages on ad review. Figures about firms come from the Census Bureau. When a source could not be read, the site leaves the point out.
Want a written marketing proposal for the firm? Tell us about the practice and an independent agency can reply.