Here is law firm SEO pricing without a sales call. An independent marketing agency sells two monthly plans at its own checkout. They carry the same work. What changes is how many searches the agency works on for the firm: 5 in Starter, 20 in Advanced.
SEO plans for law firms
Pick the plan by how many searches the firm needs
The work inside each plan is identical. Most firms open with one office and a handful of practice areas, which is why Starter carries the recommended mark here.
Recommended
Starter
For one office and a few practice areas
$349 a month
- 5 keywords picked by the firm
- 4 to 5 backlinks per keyword, rotated
- One dashboard for keyword positions and Google Business Profile engagement
- An SEO report every week
- A CTR plan: real people making about 150 to 550 clicks a month across your Google Business Profile, website and driving directions
- New content each month: a blog post, a YouTube video and a Short, and a podcast syndicated to Spotify, Apple, Amazon and iHeart
- 11 press releases
- A price locked for life
Advanced
For several offices, many practice areas or a crowded market
$449 a month
- 20 keywords picked by the firm
- 4 to 5 backlinks per keyword, rotated
- One dashboard for keyword positions and Google Business Profile engagement
- An SEO report every week
- A CTR plan: real people making about 150 to 550 clicks a month across your Google Business Profile, website and driving directions
- New content each month: a blog post, a YouTube video and a Short, and a podcast syndicated to Spotify, Apple, Amazon and iHeart
- 11 press releases
- A price locked for life
Each plan is a monthly subscription sold by the independent marketing agency at its secure checkout, under the terms shown there. No plan can promise a ranking. No plan can promise a number of leads or any other result either.
What every plan includes
Both plans start from the keywords the firm chooses. A keyword is one search a prospective client types, such as a practice area plus a city. The agency builds the work around each one:
- Rotating backlinks. Each keyword gets 4 to 5 links from other sites pointing at the page for that search, changed over time.
- A shared dashboard. Keyword positions and Google Business Profile engagement on one screen, so the firm sees the website and the listing together.
- Weekly reports. A short note each week on what the agency did and what moved.
- The CTR plan. Real people make about 150 to 550 clicks a month on the firm’s Google Business Profile, its website and its driving directions.
- Monthly content. A blog post, a YouTube video and a Short, and a podcast episode sent out to Spotify, Apple, Amazon and iHeart.
- 11 press releases about the firm.
- A lifetime price lock. The monthly price at sign-up holds for as long as the firm keeps the plan.
Check your state’s rules
Press releases, blog posts and videos about the firm are communications about a lawyer’s services. The agency drafts them; a lawyer at the firm reads each one before it publishes. Your state’s lawyer advertising rules apply, and your firm decides what runs.
Starter or Advanced for a firm
Starter fits a firm with one office and two or three practice areas: a solo family lawyer, or a small estate planning practice. Five keywords cover the searches that matter there. Advanced fits a firm with offices in more than one city, or one that handles many kinds of matters, such as personal injury, workers’ compensation and criminal defense under one roof. The work per keyword does not change, so the price difference buys 15 more searches.
Practice areas as keywords
The strongest keywords pair what the firm does with where clients are: a divorce lawyer plus a county seat, or an immigration lawyer plus a city. List the matters that bring in most of the firm’s revenue first, then the places clients come from. If the list runs past five, that is the sign to look at Advanced. The law firm SEO guide explains how the pages behind those keywords are built.
Rather get a proposal first?
The plans suit partners who already know what they want. If the firm would rather see a plan shaped around its practice areas and its market, send the proposal form. The agency answers by phone or email. Asking costs nothing, and the firm never has to hire anyone.
Google says it does not accept payment to rank a site higher, and that no one can promise a top spot. No SEO plan changes that. What the firm pays for is the work on its site and listing.
Questions firms ask
How is billing handled?
Both plans are monthly subscriptions, $349 a month for Starter and $449 a month for Advanced, charged by the independent marketing agency at its checkout.
How does a firm cancel?
The agency handles cancellation under its own terms. Read the terms at checkout before buying, so the firm knows how ending a plan works.
What is a keyword in these plans?
One search the firm wants to be found for, such as a practice area with a city name. Starter works on 5 of them, Advanced on 20.
Why is Starter the recommended plan here?
Most firms begin with one office and a few practice areas, and five searches cover that well. A firm with more offices or more kinds of matters should compare Advanced.
Does a plan include ads or a new website?
No. The plans cover SEO. For search ads, a website or a full channel plan, send the proposal form and ask for that work in a proposal.
Is Advertising for Law Firms the seller?
No. Advertising for Law Firms is an independent referral service. The plans are sold by an independent marketing agency, and the firm buys from that agency directly.