Law firm marketing guides
Plain guides on lawyer advertising rules, marketing plans for firms and what lawyers may and may not do in an ad.
Marketing for your firm
Planning your firm's marketing? Tell us about the firm and an independent agency can send a written proposal.
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Lawyer advertising rules: what the model rules say and where states part ways
Lawyer advertising rules in plain words: misleading claims, paying for ads, solicitation, the responsible lawyer’s name, and the states that review filed ads.
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Law firm marketing strategies: ten moves and what each one asks of the firm
Ten law firm marketing strategies, from the Google profile to search ads and intake, with what each one needs from the firm’s lawyers and staff to work well.
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Can lawyers advertise? Yes, through any media, inside their state’s limits
Can lawyers advertise? Yes. Ads may run in any media, within limits on misleading claims, solicitation, paying for recommendations and naming the lawyer.